Dabur Keratex Hair Oil is a combination of five Ayurvedic herbs/oils — Jyotishmati/malkangani oil, Jatamansi, Brahmi, Manjistha & Tila Taila
New Delhi, March 25, 2015: Exposure to harsh sun, pollution and our hectic daily routine end up damaging even the healthiest of scalps leading to thinning of hair and other related problems. Dabur is now offering the age-old benefits of Ayurveda to solve these hair problems in the form of Ayurvedic Medicinal Hair Oil — Dabur Keratex.
World’s leading Ayurvedic products maker Dabur India Ltd today announced the launch of a therapeutic hair oil Dabur Keratex Oil, which is made from specially selected Ayurvedic herbs that not only help control hair fall and dandruff, but also provide scalp nourishment. Dabur Keratex has, in fact, been rated as The No.1*Branded Oil for Hair & Scalp Care by leading Dermatologists.
Announcing the launch, Dabur India Ltd Category Head-Hair Oils Mr. Rajat Nanda said:
“Backed by our core philosophy of offering exceptional products that offer the wholesome goodness of Ayurveda and contribute to the well-being and beauty of consumers, Dabur India Ltd today unveiled its latest Ayurvedic marvel, Dabur Keratex Hair Oil. It has been prepared from a unique formula according to the ancient principles of Ayurveda. Dabur Keratex Hair Oil is a combination of five Ayurvedic herbs/oils — Jyotishmati/malkangani oil, Jatamansi, Brahmi, Manjistha & Tila Taila — which makes this oil nourishing and healing that works great for scalp. protects the health of your scalp & beauty of your hair from day to day hazards like pollution and grime to give your mane a lovely sheen while the of your crowning glory!”
Mr. Nanda added:
“Today’s women are experimenting with different hair care products and chemical-based processes like hair colours, rebonding, straightening etc, are leading to multiple hair problems, like hair fall, dandruff, dry/rough hair, thin hair etc. Dabur Keratex Oil has been developed after extensive R&D and it helps treat hair related ailments. It addresses the multiple hair problems that people face today as it strengthens the hair from the root and gives deep nourishment for hair growth,”
The new Dabur Keratex Oil is available in a 100 ml pack priced at Rs. 136. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits.