Strengthening its presence in the hair oil market, India´s largest natural hair care Company Dabur India Ltd today announced the launch of Dabur Vatika Jasmine Non-Sticky Coconut Hair Oil, which provides nourishment of coconut oil, jasmine extracts & is enriched with Silicon Oils that helps restore moisture balance in your hair and give smooth, manageable less frizzy hair. The new product is unveiled by the ace singer of Bengal and popular youth icon, Somlata Acharyya in the city today.
Dabur Vatika Jasmine Non-Sticky Coconut Hair Oil comes in two SKUs – 100ml and 200ml, priced at Rs 45 and Rs 80 respectively. The Non-Sticky Hair Oil has been developed after extensive R&D and has a special formulation that makes it sensorially pleasant and gives smooth & manageable hair. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits.
The packaging brings across the freshness & naturalness of the brand. It will be available in a transparent bottle that is fresh green in colour along with a green flip- flap cap. The bottle has been specially designed for consumer handling convenience.