Frooti relaunch completely with a new visual identity

Frooti , the first easy grab and go carton filled with delicious mango juice has undergone brand revamp and launched in  a completely new visual identity. The refreshed brand includes logo design and packaging, which is to demonstrate Frooti as bold, fearless and iconic.

Speaking on Frooti relaunch, Nadia Chauhan, JMD & CMO, Parle Agro, said, “Since the brand has been an integral part of everyone’s growing up years, it was important to shed the traditional Frooti image and give it a bold and contemporary look to make it relatable to the youth of today and tomorrow. It is really encouraging to see markets response to the brand’s new visual identity, as also evident from its positive sales impact. We are extremely confident of achieving our brand and business objectives through this strategic move.”

Parle Agro is working to build on a deeper and stronger emotional connect with the consumers with new Frooti .

Frooti products available in Onedaycart:

• FROOTI 250ML PET BOTTLE
• FROOTI 600ML PET BOTTLE
• FROOTI MANGO 1.5LT PET BOTTLE
• FROOTI 2.25L PET BOTTLE

Read more articles on your favorite brands at ODC Blog