Godrej Consumer Products Limited recently announced the launch of its new car fragrance variant. In addition to its already existing wide range of fresh fragrances that are changing the air around us, the new Rich Irish Cocktail from the Godrej Aer family is set to give its customers a new refreshing fragrance.
This new entrant is a unique and innovative variant of the delightful and quirky brand, which true to its name, is a mix of fruity and flowery notes that lends a fresh twist to the air. True to its name, Rich Irish Cocktail is a mix of fruity and flowery notes that lends a fresh twist to the air.
The leading home and car fragrance brand is available in six designer fragrances which is positioned as a delightful and quirky brand set to bring alive consumer experiences to enhance their personal space, either at home or in the car.
The variant will be available in two formats – dashboard perfume –twist, and the diffuser – click. Consumers can place the car perfume bottle on the dashboard or in a cup holder, while the diffuser can easily fit into the car blower or the AC vent. The dashboard fragrance device with the twist will be priced at Rs. 349 and the AC vent fragrance device with the click will be priced at Rs. 265 while the refill will be available for Rs. 175.