Chandigarh: India’s leading soap brand Godrej No 1 unveiled its new range of face washes. The two variants i.e. Godrej No 1 Natural white fairness face wash infused with the goodness of kesar and floral extracts, and Godrej No. 1 Nature Clear pimple control face wash infused with neem and orange peel extracts. The face washes will be available at all the local utility stores as well as modern retailing outlets. The 50gm facewash tube is priced at Rs. 35 while the 15 gm sachet is priced at Rs. 10.
Some interesting key takeaways from the manufacturer :
- 90% of Indian women prefer using beauty products infused with natural ingredients over the rest
- 65% women feel beauty is about taking care of your skin everyday
- 90% Indian women feel being well prepared gives them confidence
- 2 out of 3 Indian women believe that impressions are driven by behaviour rather than appearance
- 66% Indian women believe that their beauty lies in their talent and not just their looks
- 63% women in India prefer the genuine and non made up look when going on a date rather than being over dressed
On Godrej No 1 brands entry in the face wash category the goodness of nature with pocket friendly prices and easy to use packaging. With the face wash market seeing an upward trend and expecting to double in the next five years we see our new Godrej No 1 facewash as one of the key players of the face wash category driving penetration through the factor of accessible pricing.
Godrej No 1 as a brand stands for the goodness of nature delivering the best through the products infused with natural ingredients. Genuine, Non Made-up look’ is all about believing in yourself and the confidence you exuberate. It is about staying beautiful through a simple, effective and consistent way. It’s not just about the way you look it is about you as a person and how you take care of yourself and others.”
Godrej No 1 is the market leader in Grade 1 soaps with the highest TFM content of 76%. Now with the foray into the face wash category it has extended its brand portfolio which will benefit the consumers.