ITC Brand Power
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ITC Brand Power
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Summary
The ITC Products and Services are among five segments FMCG, Hotels, Paperboards & Packing, Agribusiness, Information Technology
ITC Ltd the indian company, moreover the brand putting india first is H.Q in Kolkata. ITC Products & Services are focused on Five Business Segments.
- FMCG (Fast Moving Consumer Goods)
- Hotels
- Paperboards & Packing
- Agri Business
- Information Technology
The company was established as Imperial Tobacco Company of India Limited on 1910 later renamed to Indian Tobacco Company Limited (1970) when it diversified into non tobacco businesses and further renamed to I.T.C Limited on 1974 and on September 2001 company again renamed to ITC Ltd. And the company celebrated its 100 years of successful business on 24 August 2010.
Major Brands of ITC
Packaged Foods
- Aashirvaad : Atta, Salt, Spices, Instant Mixes, Ready Meals.
- Sunfeast : Biscuits, Gourmet Cookies ; Yippee : Instant Noodles, Instant Pasta
- Kitchens of India : Ready to Eat Gourmet Cuisine, Masala Mixes, Chutneys, Conserves.
- Bingo : Potato Chips, Indian Finger Snacks.
- Mint-o & Candyman : Confectioneries
Personal Care Products
- Essenza Di Wills : Fine Fragrances, Hair & Body Shampoos, Bathing Bars, Deodorants, After Shave Lotion.
- Fiama Di Wills : Shower Gels, Bathing Bars, Face Washes, Shampoos, Conditioners, Serum, Talc
- Vivel : Soaps, Body Washes, Face Washes, Shampoos, Moisturizers, Body Lotion, Creams.
- Engage : Deo Spray
Lifestyle Apparel
- Wills LifeStyle : Formal Wear, Casual Wear, Evening Wear, Designer Wear.
- John Players : Formals, Casuals, Jeans, Accessories.
Education & Stationery Products
- Classmate : Notebooks, Writing Instruments, Precision Instruments
- Paperkraft : Premium Notebooks, Pens
Incense Sticks & Safety Matches
- Mangaldeep : Incense Sticks
- AIM & i Kno (ITC) (WIMCO : SHIP & HOMELITES): Safety Matches
