Lays Potato Chips new flavours

PepsiCo Lays the leading potato chips and snacks brand in India launches two delicious flavours to the customers. Thai Sweet Chilli and Swiss Grilled Cheese, the new flavours will be available in a total new packing added more fun and magic to the customers.

The thin and light chips which made with finest potatoes in  globe and melt in your mouth with “long lasting” taste.

Sweet chilli and grilled cheese are sure to bring more excitement to youth moments of fun and friendship

– From Lay’s Launch Press Release

TV Campaign of the products features with Asin and her friends searching for their own definition for fun.

First TVC begins with Asin flag off the quirky game of balling, where her friends are replaced of bowling balls and roll in the form of balls towards an array of Mirinda Bottles.

Second Ad showcases pingpong and instead of racquets contestants uses a prop attached to their heads.

Both TVC ends with asin asking audience to share their own quirky ideas and best will made into TVCs.

Gaurav Mehta, Category Director – Western Snacks, PepsiCo India, Foods said, “With the launch of the two new flavors in new packs, Lay’s is ready to increase the fun quotient of consumers’ snack-time. With the addition of Thai Sweet Chili and Swiss Grilled Cheese we aim to add an element of fun that goes on and on when you have the new bag of Lay’s by your side. We are confident that these exciting new additions will further strengthen Lay’s leadership position in the category.”

Two new flavours of lays potato chips will be available in Mid and Large packs at Rs.10 & Rs.20 respectively.

You can expect arrival of these flavours soon in ODC also,

Now you can buy other lays flavours available:

• Lays American Style Cream & Onion Flavour
• Lays Classic Salted
• Lays West Indies’ Hot ‘n’ Sweet Chilli
• Lays India’s Magic Masala
• Lays Spanish Tomato Tango
• Lays Chile Limon Flavour