S bike mode : Samsung’s Made for India mobile Innovation

S bike mode

Samsung India Electronics today announced the launch of the Samsung Galaxy J3 featuring the S bike mode, an industry-first dedicated feature for two-wheeler riders that is designed to enable responsible and tension free riding.

Once activated at the beginning of a ride, any caller trying to reach the Samsung Galaxy J3 user will be notified through an automated answering machine that the user is riding and cannot take calls so that the ride remains uninterrupted.

All the user needs to do is to switch on the S bike mode of Galaxy J3 before setting off on the ride, and the smart phone will automatically inform the caller that the user is currently riding a bike and is unable to take the call. The caller may choose to press 1 to express urgency to talk with the biker for which the biker will have to bring his bike to a halt in order to take the call.

How the S bike mode Works

S bike mode was developed and built into the Galaxy J3 following extensive market research aimed to create innovations that are really meaningful and useful to people.

This is how it works:

Step 1 – Quick Activation: Galaxy J3 has in-built NFC hardware and the device ships with an S bike mode NFC Tag. This tag can be affixed at a convenient place (eg. helmet or a fuel tank) and the user can gently tap the device on this tag to activate/deactivate the S bike mode. The user also has the option to use the quick panel to activate/deactivate this feature.

Step 2 – Urgent Call Alert System: All callers hear a pre-recorded message that informs callers that the Galaxy J3 user is riding a two-wheeler and is unable to take the call. The S bike mode user does not get any notification that there was an incoming call (to avoid distraction). In case the call is urgent, the caller may choose to press 1, which allows urgent calls to go through.

Step 3 – Motion Lock: This feature ensures that if the S bike mode user decides to take the urgent incoming call, he will need to bring his bike to a halt to be able to answer the call. The phone will not allow the incoming call to get answered owing to motion lock. This safety feature is designed to encourage responsible riding.

The S bike mode also sports an intuitive user interface where users can see a log of call notifications while the mode is enabled. It also has a Smart Reply feature where selected contacts will receive an auto-SMS with an estimate of when the user is likely to be available for a call basis a trip destination entered by the user. There is also a dashboard of time and distance travelled using the S bike mode where users stand a chance to win up to INR 1,500 per month from Freecharge for being a responsible rider.

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