ITC Vivel Ayurveda Essence Launches in Kerala


ITC Limited’s leading personal care brand, Vivel, announced the launch of its new variant ITC Vivel Ayurveda Essence in Kerala today. The skin nourishing bathing bar combines the goodness of 20 essential herbs renowned for skin health and care.

India has a 5000 year old Ayurveda heritage which has been nurtured since time immemorial in Kerala. Vivel celebrates this tradition by introducing the Ayurveda Essence bathing bar recommended by the renowned Arya Vaidya Pharmacy (Coimbatore) Ltd. This recommendation bears testimony to ITC’s relentless focus on product quality and innovation.

Vivel Ayurveda Essence, suitable for all skin types, is effective against skin problems. The bathing bar is enriched with the goodness of Vacha, Neem, Ghrat Kumari, Yastimadhu, Suwa Oil, Amahaldi, Godum Oil, Manjistha, Kapoor, Kapoor Kachari, Tagar, Mandukaparni, Gulab, Tulsi, Haridra, Chandan, Jaiphal, Khus, Triphala and Nagarmotha.

Vivel Ayurveda Essence priced at Rs. 22/- for 75g is available across retail outlets in Kerala.

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