Godrej Launches Good Knight Neem Low Smoke Coil

Ajay Dang, Vice President, Marketing, Home Care Godrej Consumer Products Ltd. Launching the Good Knight Neem Low Smoke Coil

Godrej Consumer Products Limited (GCPL) India’s leading FMGC Company has  launched Good Knight Neem Low Smoke Coil. The Latest Innovation entrant in the Household Insecticides (HI) Category has been infused with the intense power of neem using advanced technology to the coil. And the fragrance of neem rids the mosquitoes faster than any other coils.

At the time of launch of Good Knight Neem Low Smoke Coil, Ajay Dang, Vice President, Marketing, Home Care Godrej Consumer Products Ltd. Said:

“As pioneers in the Household Insecticide category for over 30 years, we have been known for our innovative and effective product solutions. With the sudden rise of mosquito infestation cases in the country, it was need of the hour to offer a superior solution to the consumers. We felt the need to bring out an effective product that is easy to use by a large set of homes in India and is available at an attractive price point. The launch of Good knight Neem Low Smoke Coil is a positive step towards that direction. Neem is a natural and an age mosquito repellent and the new coil also has low intensity smoke which makes the new product more attractive to Indian homes. I am sure our consumers will pay heed to our latest offering and appreciate the efficacy of the new Good knight Neem coil”.

Good Knight Neem Low Smoke Coils has been designed to be most effective and long lasting solution for rids mosquitoes from home. This product only prices Rs.33 for 10 Coils. And its the first time in industry that Neem power is used in Coil. Neem has strong Indian roots with curative properties and is also considered a natural mosquito repellent. And the latest coil has Active+ Technology which burn for 12 Hours providing a lasting effect.

The TVC telecast of this product Campaign showcases an interesting storyboard with tagline “Neem Andar, Macchar Bahar” Say “Neem Inside, Mosquitoes Outside”

Good Knight Products in OneDayCart

• GOOD KNIGHT LOW SMOKE COIL – Rs.32.00
• GOOD KNIGHT ADVANCED ACTIV PLUS REFILL CARTRIDGE – Rs.66.00
• GOOD KNIGHT 90 NIGHT SILVER REFILL CARTRIDGE – Rs.99.00
• GOOD KNIGHT 60 NIGHT SILVER REFILL CARTRIDGE – Rs.72.00
• GOOD KNIGHT 45 NIGHT SILVER REFILL CARTRIDGE – Rs.63.00
• GOOD KNIGHT ADVANCED ACTIV PLUS COMBO – Rs. 72.00
• GOOD KNIGHT ADVANCED XPRESS REFILL CARTRIDGE – Rs. 66.00
• GOOD KNIGHT ADVANCED XPRESS COMBO – Rs. 108.00
• GOOD KNIGHT ADVANCED MOSQUITO SPRAY 450ML – Rs. 159.00
• GOOD KNIGHT MOSQUITO REPELLENT CREAM 50GM – Rs. 36.00
• GOOD KNIGHT SILVERPOWER MAT 30 – Rs. 54.00
• GOOD KNIGHT ADVANCED ACTIV PLUS REFILL CARTRIDGE TWIN PACK – Rs. 122.00

Read More on Latest FMGC Products available on ODC Blog