Fem Fairness Naturals No Ammonia Fairness Bleach range is fortified with natural ingredients like Saffron, Milk and Vitamin E, making a pleasant fairness.
Dabur India Ltd., the country’s leading natural beauty and health care company, launched of Fem Fairness Naturals – the all new skin fairness range on the Bleach platform with no added ammonia. Considered the biggest innovation in fairness technology in recent times, the new no added ammonia bleaching range is fortified with natural ingredients like Saffron, Milk and Vitamin E, making the entire fairness experience pleasant and enjoyable besides delivering the best fairness transformation benefit any skin care product can deliver.
The new Fem Fairness Naturals range has 4 products under it – Fem Fairness Naturals Saffron Crème Bleach for Fair skin, Fem Fairness Naturals Pearl for darker skin, Fem Fairness Naturals Gold Bleach for Special occasions and Fem Turmeric Herbal Bleach priced very affordably in the range of Rs 25 to Rs 84 for a month’s fairness benefit.
Fem also has become the first fairness bleach brand to be dermatologically tested to be safe on skin. The new range of No Ammonia Fairness Bleach would be available in retail for home use as well as in parlors. In a clinical test conducted in independent labs, it was found that application of Fem range of bleaches reduces the Melanin levels to the minimum, with a low Erythemal score, which imply a change in skin tone to lighter shade with maximum safety.
Endorsing the growing acceptance of bleaching as an integral part of modern day women’s skin care regime Dr Swati Srivastava, eminent Dermato-Cosmetologist and promoter of popular Mumbai-based Skin Care Clinic ‘Sketch’ said,
“Apart from giving instant and long lasting glow and fairness by reducing the melanin level considerably, facial bleaching also helps clean clogged pores thereby helping the skin breathe, reduce pigmentation and remove dead cells. This makes bleaching not just a special occasion use skin care product, but a regular part of one’s healthy skin care regime. Once or twice a month use of facial bleach is ideal to maintain a lively and glowing face.”
FEM products available in ODC: