Trends in Online Shopping
These are just a few of the conclusions from a recently released survey and report from e-commerce platform provider Bigcommerce. The study, which was done in partnership with Kelton Global, surveyed over 1,000 U.S. consumers to assess their online shopping and buying habits. The company said the results show that 96 percent of Americans are shopping online, spending an average of five hours per week making online purchases and allocating an average of 36 percent of their shopping budgets to e-commerce.
Where and when they shops
In regards to when and where they shop, the researchers found that 43 percent of online shoppers have made a purchase while in bed while 25 percent have made an online purchase from a bricks-and-mortar store. And one-in-ten shoppers admitted to buying something online after drinking alcohol.